Management of Digital (Intangible) Assets in My Family

          My family is a small family consist of 8 family members, mom, dad, me and my 4 sisters and my grandma. My grandma is the only one who doesn't use any electronic devices, well, except for her television lol. Everyone has their own account of Line, Twitter, Facebook and other social media applications.

          We mostly talk through Line, if we're not together. Even though we got just 7 members that use the Line application, we have 3 different groups on Line! First one is called "Family Teeruk", which means "my dear family", this group got all 7 members and this the one we usually talk through. The second one is "5 P-nong", which means "5sisters", this one got all members except for my dad and this one is mostly for my mom to complain about everything (but mostly she nags about us). The third one is called "Ake-Jai's daughter, which Ake-Jai are my dad's and mom's nicknames and all of that means what it means, this group just got 4 members, the four eldest sisters, and we mostly talk about shopping and about where to hang-out (and also some secrets that our parents shouldn't know).

          We also share some interesting posts on Facebook by tagging each other. Now, my mom and my dad just start promoting their business on Facebook because they think that Facebook is now one of the most popular applications in Thailand and now Thai people is kind of obsess with Facebook so they think that promoting our business through Facebook might be a good idea and it actually a really good idea! We got almost 15k likes on the main page but moreover we got more than 100k likes on several posts!. We provide some information on Facebook and our staffs also answer all the questions our clients left as the comments. Those are all the ways we manage our digital assets.